Cookie Policy
Last updated: 20 August 2026
This Cookie Policy explains how we use cookies and similar technologies on our three websites — firstaidforlife.org.uk, onlinefirstaid.com and firstaidforpets.net. It should be read alongside our Privacy Notice.
What is a cookie?
A cookie is a small text file that a website stores on your computer, tablet or phone. Cookies let a site remember things about your visit — such as what you have put in your basket, whether you are logged in, or which choices you have made — and they can also be used to measure how a site is used and to show you advertising.
Some cookies are set by us (first-party cookies). Others are set by companies whose services appear on our sites, such as Google or a reviews provider (third-party cookies).
Your choices
We only set cookies that are strictly necessary before you have made a choice. All other cookies — analytics, performance, functional and advertising — are set only if you consent to them.
When you first visit one of our sites you will see a cookie banner. You can accept all cookies, reject all non-essential cookies, or choose which categories you are happy with. You can change your mind at any time by clicking the cookie settings link in the footer of any page on our sites, or by clearing the cookies stored by your browser.
You can also control cookies through your browser settings, which let you block or delete cookies. If you block strictly necessary cookies, parts of our sites — including our shop and online courses — may not work.
To opt out of Google Analytics across all websites, you can install Google's opt-out browser add-on at tools.google.com/dlpage/gaoptout.
Categories of cookie we use
- Strictly necessary — needed for the site to work. They let you move around the site, log in to your online course, keep items in a basket and complete a purchase, and they help protect our forms from spam. These do not require your consent.
- Functional — remember choices you make so we can give you a more personalised experience.
- Performance and analytics — help us understand how visitors use our sites, which pages are popular and where people have come from, so we can improve them.
- Advertising and targeting — record your visit and the pages you have looked at so that advertising shown to you elsewhere is more relevant, and so we can measure how well our advertising works.
Cookies used on firstaidforlife.org.uk
| Cookie | Type | Duration | Purpose |
|---|---|---|---|
cookielawinfo-checkbox-*CookieLawInfoConsentviewed_cookie_policy | Strictly necessary | 1 year | Record which cookie categories you have agreed to, and that you have seen our cookie banner, so we do not ask you again on every page. |
ct_*, apbct_* | Strictly necessary | Session | Set by our anti-spam service to tell genuine visitors from automated bots when you use a form on our site. These record technical signals about how the form is used, including mouse movement and timing. |
_ga | Analytics | 13 months | Google Analytics. Distinguishes one visitor from another so we can count visits. |
_ga_D4DY1JD4SF_ga_QV73RP0L4P | Analytics | 13 months | Google Analytics. Maintains the state of your session for each of our two analytics properties. |
_gid | Analytics | 24 hours | Google Analytics. Distinguishes visitors over a single day. |
_gat | Analytics | 1 minute | Google Analytics. Limits how often data is sent, to reduce load. |
| Microsoft Clarity (set on clarity.ms) | Analytics | Up to 1 year | Microsoft Clarity records how visitors interact with our pages — clicks, scrolling and mouse movement — and produces anonymised session recordings and heatmaps so we can see where people get stuck and improve the site. |
| Google Ads / DoubleClick (set on google.com, doubleclick.net) | Advertising | Up to 13 months | Measure the performance of our advertising and allow us to show relevant adverts to people who have visited our site. |
| Feefo, Trustindex (third-party review widgets) | Functional | Varies | Display genuine customer reviews on our pages. |
Cookies used on onlinefirstaid.com
| Cookie | Type | Duration | Purpose |
|---|---|---|---|
cookielawinfo-checkbox-*CookieLawInfoConsentviewed_cookie_policy | Strictly necessary | 1 year | Record which cookie categories you have agreed to, and that you have seen our cookie banner. |
woocommerce_cart_hashwoocommerce_items_in_cartwp_woocommerce_session_* | Strictly necessary | Session to 2 days | Set when you add a course or product to your basket. They remember what is in your basket and allow you to complete checkout. |
wordpress_logged_in_*wordpress_sec_* | Strictly necessary | Session | Set when you log in to your online course account. They keep you logged in as you move between pages and secure your session. |
sbjs_* | Analytics | Session to 30 minutes | Record how you arrived at our shop — for example from a search engine, an email or an advert — so we can attribute orders to the right source. |
_ga, _ga_LY028S8HC4 | Analytics | 13 months | Google Analytics. Distinguish visitors and maintain session state. |
_gid | Analytics | 24 hours | Google Analytics. Distinguishes visitors over a single day. |
_gat_gtag_UA_* | Analytics | 1 minute | Google Analytics. Limits how often data is sent. |
_gcl_au | Advertising | 90 days | Google Ads. Records when an advert led to a visit, so we can measure conversions. |
_fbp | Advertising | 90 days | Meta (Facebook) pixel. Measures the effectiveness of our advertising on Facebook and Instagram and allows us to show relevant adverts to previous visitors. |
| Feefo (third-party review widget) | Functional | Varies | Displays genuine customer reviews on our pages. |
Cookies used on firstaidforpets.net
| Cookie | Type | Duration | Purpose |
|---|---|---|---|
cookielawinfo-checkbox-*CookieLawInfoConsentviewed_cookie_policy | Strictly necessary | 1 year | Record which cookie categories you have agreed to, and that you have seen our cookie banner. |
_ga, _ga_F54WE9ZR65 | Analytics | 13 months | Google Analytics. Distinguish visitors and maintain session state so we can count and understand visits. |
Microsoft Advertising (UET)_uetsid, _uetvid | Advertising | Session to 13 months | Measure the performance of our advertising on Microsoft Bing and allow us to show relevant adverts to previous visitors. Set only where you have consented to advertising cookies. |
| Feefo (third-party review widget) | Functional | Varies | Displays genuine customer reviews on our pages. |
Third parties who set cookies on our sites
The organisations below may set cookies when you visit our sites and have their own privacy policies, which we encourage you to read:
- Google (Google Analytics, Google Ads) — policies.google.com/privacy
- Microsoft (Clarity, Microsoft Advertising) — privacy.microsoft.com/privacystatement
- Meta (Facebook and Instagram advertising) — facebook.com/privacy/policy
- Feefo (customer reviews) — feefo.com
- Trustindex (customer reviews) — trustindex.io
Changes to this policy
We review this Cookie Policy whenever we change the services running on our websites. Any changes will be published on this page. If you have any questions about the cookies we use, please email emma@firstaidforlife.org.uk.